Ten years ago, private funds were wrestling with the fallout from the financial crisis. Today, the industry is bigger, bolder, and transformed as private equity and venture capital continue their rapid growth. This growth has significantly increased expectations around how private funds are managed.
One monumental change is the now widely adopted practice of partnering with an outsourced fund administrator. Investors expect and often demand that funds engage professional services that offer rigorous, independent, third-party validation to provide them a greater assurance that their investment is being managed properly.
A big part of that is exceptional investor relations. Investors want a great experience. Their experience is everything from navigating a portal, timeliness of financials being distributed, to how easy it is to reach a person with questions. And while many people think of investor relations as a department that distributes required deliverables, my definition is much deeper.
Investor Relations is part of our culture. From myself to the most recently hired employee, everyone is part of our gold standard investor experience. Every single employee has an impact on our client and investor experiences. We hire the right people, use the right technology, find the right answer, not always the easy one, and answer our phones when they ring.
Provide your investors with unparalleled transparency and responsiveness.
Investor relations is not a one-size-fits-all function. It varies based on fund size, strategy, and structure. Your legal documents play a significant role in providing us with a road map.
On the reporting side, investors receive high-quality accounting and reporting from day one by following generally accepted accounting principles (GAAP). When questions arise, we draw on our in-depth industry experience to advise in a proactive manner and outline industry standards and best practices. And as new regulations arise, you can rest assured with our team of professional CPAs and accountants in your corner; you will stay ahead of the curve.
The technology we use is great, but our people are even better!
Our state-of-the-art SOC2 certified investor portal provides the secure digital experience investors have come to expect. Capital Call and Distribution notices, statements, financials, and K-1s are accessible to investors on-demand 24/7. Our team will facilitate your fund’s ability to meet ever-increasing transparency and reporting requirements through clear and consistent communication. We are always available by phone, email, or online meeting to address questions that arise from your investors. The idea of offering the gold standard in service is not just a tagline. The positive feedback we receive directly from our clients confirms it,
“Segue Partners makes our job so much easier by taking care of all the financial and reporting details in a professional, prompt, and limited partner-friendly manner. We’ve tried other solutions and Segue is the best!”
– Managing Partner, California based Venture Capital Fund
As we look to the future, what do we think the next 10 years will bring? In a nutshell, as investor demographics and expectations evolve, fund administration will continue to see transformation fueled by rapid changes in technology, regulations, communications, investor engagement, and more.
And through it all, we will continue to differentiate ourselves by making a tough job seem easy and consistently creating an environment of amazing service.